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Redefining Commerce, February 2015: Suitsupply
To usher in the new year in online commerce, we came up with a list of The Best and Worst Websites of 2014. While sifting through hundreds of sites in pursuit of those featured, we racked up quite a...
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Redefining Commerce, March 2015: Born Shoes
Shopping is a very visual activity -- online or off, being able to see and feel materials, textures, colors, and patterns is vitally important when deciding whether or not to make a purchase. While...
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Redefining Commerce, April 2015: Firebox, ‘Not For Everyone’
So far in our Redefining Commerce series, we’ve focused on visually beautiful websites that blend content and commerce seamlessly. But Firebox.com is a new breed of commerce site. As their tagline...
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Redefining Commerce: Bellroy Slims Down Site Without Compromising Quality
Bellroy sells wallets. That’s it. Their product line is simple, straightforward, and practical. If you assume that those things equate to a boring, lackluster brand, you’d be wrong. Bellroy has a...
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Redefining Commerce: OluKai - Selling Shoes, Selling a Lifestyle
I discovered the OluKai brand a couple of years ago when my brother bought a pair of OluKai sandals, and lived in them for an entire summer. Nearly daily proclamations of enthusiasm and excitement...
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